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Is this why Google commissioned Seth MacFarlane (creator of Family Guy) to create content directly for The search engine? Are they skipping the whole network-created content model? Is Google fresh TV do networking? Why should a producer are suitable for HBO once they can create for Bing?

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You can definitely choose any method of traffic generation you like, but that you simply you are measuring your results. If you don't would not know where you're wasting time or money, what parts to cut out, and so on. Regardless of how you drive the traffic, advertising is still like course wheels to internet marketing techniques.

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