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Sex Toys Market Size, Share & Growth Analysis Report, 2030

The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.

We-Vibe is adored for its signature C-shaped wearable couple’s vibrators, originally developed as a unique sensual toy for mutual pleasure. Satisfyer merges tech innovation with sexual wellness to create a multi-sensory experience for women, men and couples that encourages intimate pleasure to become part of our daily routine. Satisfyer is renowned for its unique Air Pulse Technology, featured in best-sellers including the Satisfyer Pro 2 clitoral stimulator.

Larger, established companies are acquiring smaller innovative startups to enhance their product offerings, access new markets, or incorporate cutting-edge technologies. The Macaura’s Pulsocon Hand Vibrator, developed in the 1880s and sold until the early 1900s, was a complex hand-crank vibrator which could produce up to 5,000 vibrations per minute. While it may resemble a tool of torture, this device required considerable effort to use, as one had to hold an end and manually turn a crank handle while placing the other end onto their body. It was advertised as a self-administered treatment for various ailments. Those are pointy shoes that sometimes could reach 45 cm in length.

The Magic Wand was the only toy in our test group that could consistently bring testers to an intense climax quickly, intuitively, effectively, and predictably. Dealbreakers included poor-quality materials, a short battery life, a tendency to break easily, a lack of power, and a design that was awkward, inconvenient, or painful to use. Your favorite star products combined with interactive content, will take your feelings to the next level.

To better educate shoppers, Zee interviewed Jess O'Reilly, who has a Ph.D. in human sexuality with a focus on teacher education. She is the author of five books including The Ultimate Guide to Seduction and Foreplay and has facilitated over 1,000 workshops in 40 countries from Lebanon to Switzerland. Jess also hosts CityTV's Intimately You, PlayboyTV’s hit reality series Swing, and her weekly @SexWithDrJess podcast alongside her husband, Brandon. All of the toys featured in this guide are paired with proprietary mobile apps that can be used to remotely control them from areas way outside the bedroom, often through WiFi-enabled connections. Some of these apps (Lovense Remote, FeelConnect chiefly among them) simply allow you to access your partner's toy remotely even if you don't have one yourself. All our content is vetted and fact-checked by experts, ensuring you receive knowledgeable, trustworthy advice on sexual wellness.

Our system will intelligently allocate the shipping of your order based on your shipping address and our inventory availability across these warehouses. This store requires javascript to be enabled for some features to work correctly. The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels.

If you’re going to get lax about it, your sex toys and related items should — at the very least — be washed immediately after use, sex toys and before and after sharing. Using sex toys is completely normal, but not using them is also a personal choice. There's nothing harmful about using sex toys safely for as long as you want. The sex toys you can sell online typically fall into one of two categories.