Introduction
March Madness is one of the biggest events in college sports, yet women’s basketball often receives less attention than its male counterpart. Advocates argue that female athletes deserve greater recognition and support.

Disparities in Coverage and Support
Despite impressive performances and growing viewership, women’s basketball struggles with lower media coverage and sponsorship deals. As highlighted by Chicago Star Media, addressing these disparities is essential for the sport’s growth.

Steps Toward Equality

• Increased Media Exposure: More broadcasting and social media coverage can boost awareness.

• Equal Sponsorships: Brands should invest in female athletes as they do in men’s sports.

• Support from Colleges and Fans: Encouraging attendance and engagement will drive the sport’s popularity.

Conclusion
The gap in representation for women’s basketball is slowly closing, but more efforts are needed to ensure equal opportunities. As interest in women’s sports rises, stakeholders must push for fair treatment in March Madness and beyond.