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Video ads are one of the most engaging formats in digital marketing, capturing attention through motion, sound, and storytelling. They appear on platforms like YouTube, social media feeds, and streaming services. Video ads can be skippable, non-skippable, short-form, or long-form, depending on campaign goals. Their strength lies in emotional impact—brands can showcase products while building strong connections with audiences. Video ads also perform well on mobile devices, where consumption is rising rapidly. With targeting options and performance tracking, businesses can optimize video campaigns for reach and conversions. As consumer preferences shift toward visual content, video ads are essential for impact.
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