Gen Z vs. Millennials: How Different Generations Shop for Lab-Grown Diamonds
Same Love for Bling, Different Shopping Habits
Millennials and Gen Z both love their sparkle, but the way they buy jewelry? That’s a different story. Whether it’s a solitaire ring for an engagement or a casual pair of lab diamond earrings, their approach to shopping varies significantly. One generation values tradition with a modern twist; the other is rewriting the rules altogether.
Lab-grown diamonds are the perfect case study for these shifting preferences. With sustainability, pricing, and ethics all playing a role in consumer decisions, let’
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