As per the latest report by Renub Research titled “United States Online Grocery Market, Size, Forecast 2022-2027, Share, Growth, Industry Trends, Impact of COVID-19, Opportunity Company Analysis," the United States Online Grocery Market Size will reach US$ 306.99 Billion by 2027. Today, grocery sales through online platforms represent a significant market in the United States overall grocery retail industry. Online grocery shopping is a new form of buying desired grocery products for household consumption. Online grocery stores refer to various e-commerce-based web and mobile applications used to purchase food and other necessary household products over the internet. They offer numerous benefits to the customers, such as convenience and ease of shopping and anytime access to a wide variety of products. The users can also place pre-paid orders and schedule the deliveries' time and intervals as per their requirements.

Besides, most online suppliers in the United States provide same-day delivery options. More and more firms tried to gain a foothold within the e-grocery industry during the last years. Companies engaged in the U.S. online grocery market include FreshDirect, AmazonFresh, NetGrocer, Walmart, and Safeway. The San Francisco-based company is a grocery transport service that delivers the online grocery order through personal shoppers in 1-2 hours.

Key growth drivers of the United States online grocery industry:

·         The increasing penetration of smart devices and internet connectivity is primarily driving grocery items' online sales.

·         Moreover, the hectic customer work schedules and growing working women population catalyze the market for online grocery.

·         The emergence of e-commerce platforms and the rising inclination towards hassle-free shopping experiences also propel market growth.

·         Additionally, the growing adoption of online sales channels by renowned supermarket chains and their increasing efforts for catering to customer’s needs are also augmenting the market for online grocery.

·         The rising customer awareness of the additional benefits of online grocery channels, such as accessible payment gateways,express delivery options,  cashback, discounted offers, etc., further drives the U.S. market.

In the United States, the online grocery market gains momentum amidst COVID-19 Outbreak

The unprecedented outbreak of COVID-19 has catapulted online grocery in the United States. The novel coronavirus-related lockdown has ushered in plenty of changes in consumer behavior, most of which are not expected to last. Regardless, the spending shift brought about by the pandemic is likely to stick along. Consumers' interest in avoiding public places, government orders to stay at home, and the continued need for groceries and essential goods has made online grocery delivery services from Walmart, Amazon, Target, and Instacart indispensable.

Segment type Insights

Based on segments, U.S. online grocery market is segregated into Staple Pantry Items, Specialist ingredients, Beverages, Personal Care, Fresh Produce, Meat, Fish, deli, Food for Special Occasions. The staples segment held a notable market, owning to the repetitive shopping of staples food, including grains, flours, and essentials like oil, which are fundamental requirements of many households in the United States.

In recent years, the personal care market has been one of the United States' fastest-growing segments, driven by many market triggers and lifestyle changes. Traditionally controlled by legacy brands, the industry is witnessing a boom due to changing perceptions, growing awareness about natural ingredients/chemical-free products, and most importantly, the rise of direct-to-consumer (D2C) companies making waves in the online retail space.

Competitive Landscape:

The market is favorably fragmented by a high degree of competition between major players. The key players operating in the United States online grocery market are The Kroger Co,Walmart Inc, Amazon.Com, Inc,  Costco Wholesale Corporation, Albertsons Cos. Inc, Ahold Delhaize USA, Target Corporation.

Market Summary:                

·         Segment- We have covered United States online grocery market breakup by 2 viewpoints by- segment (Staple Pantry Items, Specialist ingredients, Beverages, Personal Care, Fresh Produce, Meat, Fish, deli, Food for Special Occasions)

·         All the major players have been covered from 3 Viewpoints (Overview, Recent Development, and Revenue Analysis) Kroger Co,Walmart Inc, Amazon.Com, Inc,  Costco Wholesale Corporation, Albertsons Cos. Inc, Ahold Delhaize USA, Target Corporation.

About the Company:

Renub Research is a Market Research and Consulting Company. We have more than 14 years of experience especially in international Business-to-Business Researches, Surveys and Consulting. We provide a wide range of business research solutions that helps companies in making better business decisions. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our wide clientele comprises major players in Healthcare, Travel and Tourism, Food Beverages, Power Energy, Information Technology, Telecom Internet, Chemical, Logistics Automotive, Consumer Goods Retail, Building, and Construction, Agriculture. Our core team is comprised of experienced people holding graduate, postgraduate, and Ph.D. degrees in Finance, Marketing, Human Resource, Bio-Technology, Medicine, Information Technology, Environmental Science, and many more.

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