The digital transformation of marketing has redefined every aspect of B2B communication. Yet, amidst the surge of automation, AI, and data analytics, one tool continues to hold unmatched influence—email. What has changed is how it’s being used. Interactive emails now stand at the center of this evolution, driving stronger B2B Engagement through personalization, functionality, and creativity. They represent the next era of business communication—where interaction replaces impression and action replaces attention.
