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You basically find people that have a want. You show them where to go to and have insurance and acquire paid for a result. In very basic terms thats all advertising and marketing is. You're just a middle boy.

But now, my friends Richard Bravo and Joyce Penner have seeded an innocuous idea to post videos online and help newbies (and veterans) create a bank of videos that's rated, voted for, commented upon and cherished. You will find there's challenge or a contest thrown in, with prizes and feedback from high-profile commentators.

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