India Home Decor Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Growth Rate: 5.4% (2025-2033)
Market Size in 2024: USD 25.5 Billion
Market Size in 2033: USD 40.8 Billion
The India home decor market is growing quickly due to factors including urbanization, shifting lifestyles, rising disposable incomes, and the effects of globalization. According to the latest report by IMARC Group, the market size reached USD 25.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 40.8 Billion by 2033, exhibiting a growth rate (CAGR) of 5.4% during 2025-2033.
India Home Decor Market Trends and Drivers:
A combination of factors such as escalating disposable incomes, expanding urbanization, as well as a high preference for personalized and aesthetically appealing living spaces are responsible for the growth of the India home decor market. Additionally, the market is propelling as the demand for home decor items such as furniture, furnishings, and decorative accessories has surged.
Besides this, the growing influence of social media and interior design trends has inspired consumers to enhance their homes with stylish and functional decor. E-commerce platforms have further accelerated market growth by offering a broad range of home decor products, competitive pricing, along with convenient delivery options, making it easier for consumers to access diverse styles and brands.
The market is also benefitting from the rise of nuclear families and single-person households, which are driving the need for compact and customizable decor solutions. Key trends shaping the India home decor market include the increasing focus on sustainability and the adoption of eco-friendly materials.
Consumers are showing a growing preference for decor items made from natural materials including bamboo, jute, and reclaimed wood, reflecting their awareness of environmental concerns. The trend of smart homes is also influencing the market, with demand rising for innovative decor solutions that integrate technology, such as automated lighting, smart curtains, and multifunctional furniture.
Furthermore, there is a growing interest in artisanal and handcrafted products, as consumers seek unique and culturally significant pieces that add character to their homes. Apart from this, the emergence of virtual reality (VR) and augmented reality (AR) tools are revolutionizing the shopping experience, enabling customers to visualize how decor items will look in their spaces, which is anticipated to drive the India home decor market over the forecasted period.
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India Home Decor Market Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
Home Furniture
Home Textiles
Flooring
Wall Decor
Lighting
Others
Breakup by Distribution Channel:
Home Decor Stores
Supermarkets and Hypermarkets
Online Store
Gift Shops
Others
Breakup by Region:
South India
North India
West & Central India
East India
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Key highlights of the Report:
Market Performance (2019-2024)
Market Outlook (2025-2033)
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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