Global Home Fragrance Market Size Was Valued at USD 28.54 Billion in 2023 and is Projected to Reach USD 204.66 Billion by 2032, Growing at a CAGR of 24.47% From 2024-2032.

Home fragrances are items utilized for aromatherapy that can mask unwanted odors within the home, resulting in reduced stress and fatigue for users. Typical fragrances include floral, playful, fruity, fresh & sharp, and gourmet. A wide range of designs and hues of diffusers, including reed diffusers, smart diffusers, scented candles, air pockets, and sprays, are available in the market, enhancing the aesthetics of homes.

Due to their environmental concerns, consumers are looking for eco-friendly home fragrance items. Organizations are meeting customer demands by utilizing natural ingredients and environmentally friendly packaging. Consumers with greater disposable income who value health and cleanliness are driving the growth of the market. Social networking sites and e-commerce platforms are also boosting the demand for home fragrance products. Shoppers are buying upscale home decor such as scented candles and diffusers to enhance their living spaces.

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