Developing an OTT app platform in India requires a strategic approach, combining OTT app development with market trends, compliance, and advanced technology.
Steps for OTT App Development in India
- Market Research & Planning: Identify your audience and competitors to define a unique strategy.
- Content Licensing & Creation: Acquire streaming rights or produce original content following India’s IT regulations.
- Technology Stack for OTT App Development:
- Front-end: React.js, Angular
- Back-end: Node.js, Python, PHP
- Database: MySQL, MongoDB
- CDN for Streaming: AWS CloudFront, Akamai
- Payment Gateways: Razorpay, PayU
- Key Features: User authentication, multi-device support, AI-based recommendations, secure streaming, and in-app purchases.
- Monetization Models: SVOD (Subscription), AVOD (Ads), or Hybrid.
- Legal & Compliance: Follow India’s data protection laws and content licensing guidelines.
- Launch & Marketing: SEO, social media, and influencer marketing for OTT platform success.
