UK Streaming Services Market Overview
Market Size in 2024: USD 3,548.01 Million
Market Forecast in 2033: USD 22,153.49 Million
Market Growth Rate: 22.60% (2025-2033)
According to the latest report by IMARC Group, the UK streaming services market size reached USD 3,548.01 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 22,153.49 Million by 2033, exhibiting a growth rate (CAGR) of 22.60% during 2025-2033.
UK Streaming Services Industry Trends and Drivers:
The market for streaming services in the United Kingdom is witnessing a considerable surge, spurred by the increasing transition toward digital content consumption. Consumers are favouring increasing on-demand services for convenience and flexibility compared to traditional media formats. Young people constitute a visible demographic group tending towards platforms with abundant content across genres. Increasing adoption of smartphones, tablets, and smart TVs have made streaming easier, thus positively impacting the growth of the market. The evolution path of digital content is leading the platforms to diversify by offering movies, TV shows, music, and social videos, and therefore meet the diverse needs of their audience. Technological advancement like higher internet speed and enhanced streaming quality has been a booster in popularizing these services, thus enticing consumers' migration from conventional television viewing to digital platforms.
Another key aspect driving the UK streaming services market is the rise of social video platforms, gaining considerable traction, particularly from the younger demographic. These platforms not only pull in viewers but also build more engagement with interactive elements like live streams and user-generated content. The integration of social media elements into streaming services is now a strategic play for the platforms that look to enhance the user experience and retain a loyal audience. By mixing social interactions like commenting, sharing, and real-time feedback, these platforms have become more attractive to their users. Hence, the consumption trends among the UK audience are changing towards short-form videos and live streaming, thereby enhancing the growth of the streaming market even further.
Revenue models and streaming platforms are changing with the changing consumer preferences and behavior in mind. Subscription-based services, alongside ad-supported models, are much more flexible and gaining the favour of consumers. Different streaming services have adjusted their models to offer tiered pricing, allowing users to choose from a variety of packages that suit their needs. The continued bundling of streaming services with telecommunication companies' offerings also strengthens the market, as it facilitates access to streaming content. The ever-increasing perfection of internet infrastructure and the demand for seamless streaming experience place the UK streaming services market in an opportune position for long-term growth. Such a market rapidly grows, underpinned by a focus on personalized content and targeted recommendations, and offers immense opportunity for content providers, advertisers, and technology providers.
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UK Streaming Services Industry Segmentation:
The report has segmented the market into the following categories:
Content Type Insights:
- Music Streaming
- Video Streaming
Revenue Model Insights:
- Advertising
- Subscription
Streaming Platform Insights:
- Smartphone and Tablet
- Laptop
- Smart TV
- Others
Vertical Insights:
- Education/E-learning
- Healthcare
- Government
- Sports/eSports
- Gaming
- Enterprise and Corporate
- Auction and Bidding
- Fitness and Lifestyle
- Music and Entertainment
- Others
Regional Insights:
- London
- South East
- North West
- East of England
- South West
- Scotland
- West Midlands
- Yorkshire and The Humber
- East Midlands
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
UK Streaming Services Market News:
- In July 2024, Tubi, the free ad-supported streaming service, announced its release in the UK, broadening its catalog of movies and TV episodes on all top CTV platforms, mobile apps, and web browsers.
- In April 2024, The UK's public service broadcasters, including the ITV, Channel 4, BBC, and Channel 5, unveiled Freely, a combined streaming platform offering access to live television channels and on-demand material from top broadcasters.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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