United States Plant-Based Meat Market Overview
Market Size in 2024: USD 3.4 Billion
Market Forecast in 2033: USD 18.9 Billion
Market Growth Rate: 21.2% (2025-2033)
According to the latest report by IMARC Group, the plant-based meat market in United states was valued at USD 3.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 18.9 Billion by 2033, exhibiting a CAGR of 21.2% from 2025-2033.
United States Plant-Based Meat Industry Trends and Drivers:
The momentum behind the massive plant-based meat market of the US is attributed to several broad factors. Among these factors are the consumer awareness-syndrome involving health issues regarding normal animal products. This has made people think less about health issues such as heart disease and obesity as more consumers find the plant-based alternative less harmful. That is, conventional meat profiles show some similarities to these plant-based meats while the latter lack saturated fat, cholesterol, and other health detractors' sources known from animal products. The growing acceptance among the population members as well as the introduction of the environmental sustainability of plant-based meat also explains the impetus for its growing acceptance. Hence, as people become more aware that animal farming has a larger footprint in terms of greenhouse gas emissions and deforestation, they seek more eco-friendly plant-based alternatives. Therefore, manufacturers capitalize on this change by innovating and improving the varieties of their offerings, thus satisfying a wider range of tastes and preferences.
Another major driver that has become the magnet in the market for plant-based meat is the increase in the attention paid to ethics and animal welfare concerns. This means that as consumers become increasingly aware of the ethical consequences associated with eating animal products, they all tend to lean toward plant-based alternatives that would be worth sharing in their values. The plant-based meat market is primarily capturing this segment by developing products that can best part to satisfy taste and texture alongside the illusion of visual likeness with 'real' meat, offering more appeal to consumers. Alongside that, there are in-roads being made by food technology that has greatly assisted the path towards improved quality in plant-based meat products. There are major changes in flavoring, seasoning, and texture enhancements that allow plant-based options to broaden their appeal to segments that are traditionally hesitant to try plant-based meat alternatives.
Plant-based channels are changing distribution networks for that increasing demand, with conventional retail chains like supermarket and hypermarket strategic placements, as well as convenience and specialty stores, carrying more plant-based meats into the shopping cart of the customer base. Also, online retail has a significant hand in the market expansion, as it allows consumers to order plant-based goods without the burden of travel to purchase them from the store. As a response to demand for meat-free options in dishes, plants were also included in menus of restaurants and catering to greater diversity in dining choices. Such varied distribution will serve plant-based meats into the consumers' scenarios, further entrenching the market. With the increasing availability and variety in the types of plant-based meat products in the market, this will definitely hinge on a more positive note.
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United States Plant-Based Meat Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Burger Patties
- Sausages
- Nuggets and Strips
- Ground Meat
- Meatballs
- Others
Breakup by Source:
- Soy
- Wheat
- Peas
- Others
Breakup by Meat Type:
- Chicken
- Beef
- Pork
- Others
Breakup by Distribution Channel:
- Restaurant and Catering Industry
- Supermarkets and Hypermarkets
- Convenience and Specialty Stores
- Online Retail
Breakup by Region:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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