The Educational and Professional Journey That Shaped an Influential Leader

I have always had a strong academic foundation in mathematics, passing my 12th grade with an A+ grade. In 2016, I completed my B.Voc in Software Development from IGNTU Amarkantak, where I graduated as a Gold Medalist. I later pursued my MCA from the same university, completing it in 2022. During my academic journey, I undertook industrial training in Hyderabad, specializing in Python development and building various tools that strengthened my technical expertise.

My professional career began as a web developer in Indore, after which I joined Cedcoss Technologies in Lucknow. There, I led the Speed Optimization and Technical SEO department for Shopify, gaining valuable leadership experience. Following this, I worked as a Senior Web Developer at Lion Digital, a premium Australian digital marketing agency, where I collaborated on high-impact eCommerce projects.

With the knowledge, leadership skills, and industry experience I had gained over the years, I took the leap to establish my own company BOOST STAR Experts with the vision of delivering innovative, high-quality eCommerce solutions to clients worldwide.

Services offered by BOOST STAR Experts to its clients

BOOST STAR Experts provides end-to-end solutions for startups and entrepreneurs to successfully launch, grow, and scale their businesses online. Our services cover the entire eCommerce journey, including:Complete eCommerce Website Launch from concept to live store. Branding & Product Design creating strong brand identities and attractive product visuals.

• Custom Website Development — Shopify and other platforms tailored to your needs.
• International Expansion — strategies to enter and succeed in global markets.
• SEO (Search Engine Optimization) — to increase visibility and organic traffic.
• CRO (Conversion Rate Optimization) — improving sales and user experience.
• Speed Optimization — ensuring fast-loading, high-performing websites.
• Digital Marketing — including Meta (Facebook) & Instagram Ads, Google Ads, and more.

Key roles and responsibilities as the Founder & CEO of BOOST STAR Experts and notable milestones in the company’s journey.

As the Founder & CEO of BOOST STAR Experts, my role goes beyond managing operations it’s about setting a vision and leading the team to achieve it.

My key responsibilities include:

• Managing the team and setting clear goals for each member.
• Motivating and guiding the team to perform at their best.
• Upskilling the team to keep them updated with the latest trends and technologies.
• Creating and executing strategies to grow the company.
• Finding innovative ways to help our clients scale their businesses.
• Interacting directly with clients to understand their pain points and provide tailored solutions.
• Leading AI product development to stay ahead in the eCommerce landscape.
• Conducting research to discover new methods for improving eCommerce performance.

Notable Milestones in Our Journey:

• Delivered 1500+ eCommerce projects across various industries.
• Became official Shopify & Google Partners.
• Achieved up to 18x ROAS for our clients through strategic campaigns.
• Successfully served clients in 25+ countries.
• Set a mission to positively impact 100,000+ eCommerce brands worldwide.
• Launched an initiative to help students and freshers gain industrial training and live project experience at no cost.
• Awarded 1,000+ certifications in Web Development, SEO, Content Writing, and Digital Marketing to students from all states in India and prestigious universities.

The Pillars of BOOST STAR Experts and Their Role in Our Success

BOOST STAR Experts stands strong because of the dedication, skills, and leadership of its core team the true pillars of the company. Each of them plays a critical role in shaping our success:

Abhishek Tamrakar — Digital Marketing Head & Core Decision Maker-
Abhishek is the driving force behind BOOST STAR Experts’ digital marketing department. His strategic thinking, sharp execution, and deep understanding of online trends keep our campaigns ahead of the curve. Beyond marketing, he plays a crucial role in shaping core company processes and contributes to major decision-making that impacts our growth trajectory.

Lovekush Manjhi — Head of Internship Program & HR Coordinator-
Lovekush is one of my best friend who manages our internship program end-to-end, from recruitment to training, ensuring that every intern gets real-world exposure and hands-on experience. His HR responsibilities help nurture our company culture, making BOOST STAR Experts a place where people are inspired to perform their best.

Shivdutt Chauhan — Senior Web Developer & AI Product Innovator-
Shivdutt leads our development work with precision and creativity, ensuring that every website we deliver meets world-class standards. His passion for innovation extends into AI, where he takes the lead in creating products that keep BOOST STAR Experts at the forefront of eCommerce technology.

Ataurahmaan Khan — Project Manager & Client Experience Champion-
Ataurahmaan ensures that every project runs like clockwork. From timelines to quality control, he keeps our delivery standards high while ensuring a smooth, transparent, and satisfying experience for clients making them feel valued at every step.

Suchi Tamrakar — Founding Member & Process Visionary-
Suchi has been instrumental in shaping the very DNA of BOOST STAR Experts. She built our processes from the ground up, named the company, led the SEO department, and played an active role in every major decision. Her vision for structure and long-term growth has been a cornerstone of our success.

Being a successful Influential leader, the difficulties and challenges I face and what keeps me motivated

Difficulties and challenges I face as Founder & CEO of BOOST STAR Experts include balancing vision and execution to ensure the long-term goals align with daily operations, scaling the business without losing quality, finding and retaining talented professionals who share our values, managing diverse client expectations, keeping pace with rapid changes in technology and eCommerce trends, managing time effectively between strategy, clients, and team, making smart financial decisions to maintain cash flow, and building relationships with clients across different countries, time zones, and cultures.

What keeps me motivated is seeing clients succeed and grow because of our work, watching my team develop their skills and take on leadership roles, exploring new tools and innovative strategies, knowing that our work has a global impact, having a personal passion for entrepreneurship and building something meaningful, staying committed to BOOST STAR’s mission to be a trusted digital growth partner, and the gratitude and trust we receive from clients which drives me to do even better.

About my team and the culture of my company, and how I motivate my team to be innovative and productive at work.

At BOOST STAR Experts, our team is a blend of talented individuals from diverse backgrounds, each bringing unique skills in eCommerce, digital marketing, design, and technology. We work in a collaborative environment where ideas are openly shared, and everyone is encouraged to take ownership of their projects.

Our culture is built on trust, transparency, and continuous learning we believe in celebrating successes together and supporting each other through challenges.

To keep the team innovative and productive, I focus on creating an environment where creativity is valued and experimentation is encouraged without fear of failure. We set clear goals, but give our team the freedom to explore new approaches and tools. Regular brainstorming sessions, skill development opportunities, and open feedback channels keep ideas flowing. Recognizing achievements, whether big or small, motivates the team to push boundaries, and aligning our work with the impact it has on our clients’ success ensures everyone feels connected to a bigger purpose.

How I describe my leadership style and my success mantra

My leadership style is a mix of vision-driven direction and hands-on collaboration. I believe in setting a clear path for the company while giving my team the freedom and trust to execute in their own way. I lead by example, staying involved in key projects and being approachable for guidance, while also empowering others to take ownership and make decisions. I value transparency, open communication, and a problem-solving mindset, which helps us navigate challenges quickly and effectively.

My success mantra has been to combine consistency with adaptability staying committed to our core values and long-term goals while being flexible enough to embrace change and innovate when needed. I believe in building strong relationships with clients, delivering value beyond expectations, and fostering a culture where both the team and the business can grow together. For me, success is not just about achieving targets, but about creating lasting impact for our clients and continuous progress for the company.

Achievements and accolades attained by the Company by far

BOOST STAR Experts has achieved significant milestones since its inception, reflecting our commitment to delivering exceptional digital solutions and building long-term client relationships. We became an official Shopify Partner, enabling us to offer specialized eCommerce solutions to global clients. Our in-house Shopify app, Wishlist Expert, has been successfully adopted by multiple stores, with features tailored to improve customer engagement and conversions.

We have expanded our services beyond eCommerce store development to include SEO, CRO, digital marketing, custom web solutions, and performance optimization, working with brands across India, Europe, and North America. We were awarded by Shiprocket in Shivir 2025 as the “Tech Disruptor of the Year”, a recognition of our ability to deliver innovative and impactful solutions in the eCommerce space.

We successfully launched our Shopify Review App, enabling merchants to collect and showcase customer feedback with ease. Additionally, we have developed and released several productivity-focused Chrome extensions, including Font Picker, Color Picker, and SEO Meta Inspector, each designed to enhance the workflows of designers, developers, and marketers.

Over the years, we have had the privilege of collaborating with established entrepreneurs and innovative startups, helping them launch, scale, and optimize their online presence. Several client projects have achieved measurable increases in traffic, sales, and brand visibility as a direct result of our strategies.

Our ability to provide premium Shopify themes at competitive prices, along with offering high referral commissions for partners, has helped us build a strong affiliate and agency network. Above all, the greatest accolade for us is the trust and loyalty of our clients, many of whom return to us for repeat projects and refer us within their networks.

Future plans for the company in 2025–26 and vision for the years to come

In 2025–26, our vision is to strategically expand our capabilities and market reach. We aim to integrate Artificial Intelligence (AI) into our products and services, enabling smarter, data-driven solutions that deliver measurable growth for our clients. This includes using AI to personalize customer experiences, automate processes, and uncover new revenue opportunities for eCommerce businesses.

We also plan to broaden our service portfolio by offering solutions in Wix eCommerce, WordPress development, and mobile application development, ensuring we can cater to a wider range of business needs. Looking ahead, we see the company positioned as a leading, innovation-driven digital solutions partner not only excelling in Shopify and eCommerce, but also recognized for delivering cutting-edge, AI-powered platforms that help our clients scale sustainably in the global market.

Opinion regarding the current landscape of the market our company caters to

The current market landscape for our industry is both dynamic and competitive, driven by rapid technological advancements and evolving consumer behaviors. Businesses today are increasingly shifting towards online platforms, making eCommerce a necessity rather than an option. This shift has opened new opportunities but also intensified competition, requiring companies to innovate continuously. We see a growing demand for AI-powered solutions, automation, personalized shopping experiences, and omnichannel integration. Platforms like Shopify, Wix, and WordPress are becoming more sophisticated, enabling even small businesses to scale globally.

However, customer acquisition costs are rising, and consumer expectations for speed, security, and user experience are higher than ever. Our approach is to stay ahead of these trends integrating AI into our products, expanding our service portfolio, and helping clients not only establish but also grow and sustain their online presence. By doing so, we position ourselves as a trusted partner in an increasingly competitive and fast-changing market.

The model to reach people and our business model

Our business model is built on providing high-quality Shopify services, including store development, app creation, theme customization, and digital marketing. We reach people through strategic partnerships with freelancers, agencies, and affiliates who promote our products and services, as well as through organic SEO, targeted advertising, and social media engagement. This approach allows us to cater to both direct clients and indirect customers through our partner network, ensuring sustainable growth and a wide market reach.

A message and suggestions for our readers

If there’s one thing I’d like to leave with you, it’s this: the world is moving faster than ever, and opportunities are no longer confined to big cities or giant corporations. Whether you’re an aspiring entrepreneur, a student, a small business owner, or simply someone with a creative idea, you already have tools, platforms, and networks at your fingertips that previous generations could only dream of.Start small, but start now. Don’t wait for the perfect moment it doesn’t exist.

The businesses, brands, and ideas that succeed are the ones that are tested, refined, and adapted along the way. Every step you take, no matter how small, builds momentum.Also, never underestimate the power of relationships. In a hyper-digital age, human connection still drives trust, loyalty, and growth. Be genuine, be curious, and offer value before you ask for anything in return.And most importantly, remember that success is not just about money it’s about impact. If your work makes someone’s life easier, better, or happier, you’re already winning. So go ahead, take that leap, make that call, launch that idea. You’ll be surprised at how far one bold step today can take you tomorrow.

Words of wisdom for aspiring entrepreneurs and the readers of our magazine

To all the aspiring entrepreneurs reading this remember, every great success story began as a simple idea in someone’s mind. Don’t wait for the perfect time, because it doesn’t exist; the right time is now. Learn to embrace failure as your most honest teacher and persistence as your closest friend. Surround yourself with people who challenge and inspire you, and never underestimate the power of consistent small steps they often lead to the biggest breakthroughs. Dream boldly, act decisively, and keep your values at the core of your journey. Business is not just about profit, it’s about purpose. Build something that matters, not only to you but to the world