Let’s not pretend.

You weren’t always there when they needed you.
You said “I’m busy” more than you said “I’m listening.”
You disappeared.
You stopped answering.
You knew you were pulling away, and still… you pulled.

This hoodie isn’t for the flawless.
It’s not for the perfect friend, the always-there-for-you type.
It’s for the rest of us — the ones who are honest enough to say:

“I’ve been the bad friend.”

Not always. Not forever. But enough to know the truth hurts — and it’s time to wear it.

WHY “BADFRIEND”?

Because sometimes, we are.

We forget to show up. We ghost. We cancel plans last minute. We say, “Let’s catch up soon,” and never do. We leave people on read. We’re too tired, too overwhelmed, too wrapped up in our own stuff to see someone else drowning.

But here's the thing: admitting it doesn’t make you worse.
It makes you real.

The Bad Friends Hoodie was created for that moment — the one when you stop pretending and start owning it. It’s not about shame. It’s not about guilt. It’s about growth.
About wearing your mistakes, so they don’t wear you.

THE DESIGN: SIMPLICITY WITH A STORY

At first glance, it’s just a hoodie.
But it’s more than that — it’s a confession in cotton.

• Material: Premium heavyweight cotton blend (80% cotton, 20% recycled polyester). Warm. Durable. Honest.

• Fit: Oversized, gender-neutral. Built for comfort, made to be lived in.

• Colorways:

  • Regret Grey — soft, subtle, heavy with meaning

  • Ghost White — clean, empty, reflective

  • Midnight Black — quiet, bold, unforgiving

• Front Text: BADFRIEND. Block lettering. Unapologetic.

• Sleeve Embroidery: Still learning. Small and honest.

• Inside Tag: “You can still call them.” A quiet nudge.

Every part of the hoodie is intentional. Because the truth deserves good design, too.

A HOODIE WITH HISTORY

This isn’t a trend. It’s a story. A timeline. A version of yourself you’ve been avoiding.

Maybe you haven’t talked to that friend in a year.
Maybe you left the group chat and never looked back.
Maybe you forgot their birthday — again.

But you remember them.

The hoodie doesn’t fix that. It won’t send the text for you.
But it says, “I haven’t forgotten. I know I messed up. I’m trying.”

That’s more honest than most people ever get.

WHO THIS IS FOR

This hoodie is for the people who are working on themselves.
The ones who’ve messed up but want to make it right — even if they don’t know how yet.
The ones who replay conversations in their head at 3 a.m.
The ones who are learning to say, “I’m sorry,” and mean it.

You don’t have to post a paragraph.
You don’t need to explain your past.
Just put it on, and let it speak for you.

STYLE IT LIKE YOU MEAN IT

The BadFriend Hoodie isn’t about hiding.
It’s about showing up, even if you're not fully put together.

Wear it with ripped jeans and headphones in.
Wear it to the hangout you almost canceled.
Wear it on quiet walks when you're trying to figure yourself out.

Style doesn’t matter as much as intention.
And the intention here is clear: to be real.

MORE THAN MERCH — A MESSAGE

Every hoodie comes with a small handwritten-style note tucked in the pocket:

“They might still be waiting. You might still have time.”

It’s not pressure.
Just perspective.

Sometimes we don’t get second chances.
Sometimes we do — but only if we’re brave enough to try.

The BadFriend jeans doesn’t ask you to be perfect.
It just dares you to be honest.

BADFRIEND.

You’ve been one.
You’ve known one.
Now, you’re trying to do better.

Wear it. Own it.
Grow in it.