Stüssy is a globally recognized streetwear brand that originated in the early 1980s in Laguna Beach, California. Founded by Shawn Stüssy, a surfboard shaper who began printing his signature on apparel, the brand quickly evolved from a surf-inspired label into a cultural icon. With its distinctive hand-drawn logo and bold graphics, Stüssy captured the spirit of youth rebellion, creative freedom, and underground style.